The Sony Ericsson WTA Tour has announced that--as part of its "marketing" plan and its plan to "enhance player health"--all doubles matches will involve a super-tiebreak instead of a 3rd set, and there will be no ad point. In other words, doubles play is to be destroyed. The idea is not original: The ATP has already destroyed doubles by using this format.
Taking the excitement out of doubles in order to market it is totally backasswards. There is no tennis without an ad point, and the super-tiebreak is a terrible idea.