NEWS AND COMMENTARY ON WOMEN'S PROFESSIONAL TENNIS
Friday, March 13, 2009
Yeah, I hit like a girl
Ads promoting women's professional tennis tend to be either lame or sexist, so it is a breath of fresh air to see the Family Circle Cup's new ad campaign, featuring 2008 champion Serena Williams. If you subscribe to or buy any USTA-related magazines, then you have seen the "Yeah, I hit like a girl" full-page ads. You can see the extended version in a video ad, featuring several players, on the Family Circle Cup website.