James LaRosa, coming to Ana Ivanovic's defense (though I don't think she'll need one) regarding her Sports Illustrated photoshoot, doesn't really get it. First, he wants to know why people are attacking these "young girls," all of whom are women, not girls. But more to the point, he brings up Fernando Verdasco's Calvin Klein ad and suggests there is a double standard. Well, there is, but not the way LaRosa thinks. The double standard is that no matter how many times a male pro appears in his Calvins, he is always considered an athlete first. But when a woman does a similar photoshoot, she is considered a hot chick (or, just as frequently, a slut or a whore) first, and an athlete second, if at all. That's the double standard.
Does this mean that female pros should never do photoshoots? No--it means that they should do them with their eyes open to the consequences, and to what the results mean for women and girls. And there is also a world of difference between seeing a female pro in a fashionable outfit or seeing a beautifully shot Serena Williams on the cover of a magazine about athletes in the nude--and seeing a female pro in obviously sexual (and not in the "artistic" sense) poses. There is nothing inherently wrong with sexual poses, of course, but when famous women agree to do them--especially in mainstream contexts--the results, because of our very sexist culture, are disturbing.