Today, for an hour, there was no Wimbledon coverage on television in the U.S. During that hour, Mario Ancic and Fernando Verdasco were engaged in what may have been the biggest thriller on the men's side so far. That match had ended by the time coverage resumed on NBC, but it would not have mattered because NBC showed the Serena Williams/Bethanie Mattek match, which had already concluded.
It is really hard for me to believe that American tennis fans (meaning, people who watch for more than five minutes) did not want to watch Svetlana Kuznetsova play Agnieszka Radwanska or Elena Dementieva play Shahar Peer...or how about Rafael Nadal, who was playing on Court 1?
We could just as well watch Serena Williams and Bethanie Mattek in the late afternoon or at night, when all play has been completed. I'm glad I subscribe to Wimbledon Live. If I didn't, I'd be miserable about now.