Wednesday, July 29, 2009

Richard Boock, bless him, nails it

Thanks to After Atalanta for featuring this stingingly witty--and dead-on accurate--editorial by Richard Boock of the Sunday Star Times in New Zealand. Boock successfully sums up the backward, offensive and totally ineffective trend of using sex to "sell" women's sports.
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4 comments:

  1. AnonymousJuly 30, 2009 at 4:12 AM

    Hi Diane, I actually saw the news report about the netballers a while ago. (yeah I'm in NZ)

    Sport is used to sell sex, not sport is so dead on. I just hope the new head of WTA realises that.

    cheers
    Dani

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  2. DianeJuly 30, 2009 at 9:33 AM

    Well, Dani, she refers to herself as a "chairman," so I wouldn't expect a lot in terms of gender consciousness-raising. And while I appreciate the WTA's primary goal of maintaining financial support--a very important goal--I don't see the organization addressing gender issues. Scott addressed them by waffling--but his language always gave him away. But they DO love to talk about "equality"...

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  3. AnonymousJuly 31, 2009 at 8:12 AM

    http://www.nytimes.com/2009/07/29/sports/29softball.html?_r=1

    Girls’ Sports Pack Economic Punch

    From NY times

    Dani

    ReplyDelete
  4. DianeJuly 31, 2009 at 8:43 AM

    Thanks, Dani!

    ReplyDelete