Tuesday, October 26, 2010

New tour name and logo

The "Sony Ericsson WTA Tour" is the "WTA Tour" once again, so a new logo was unveiled on Sunday, and it would have been nice, perhaps, if different people had sat on the decision committee. The new logo is said to be "a new and modern reminder of the captivating athleticism and excitement" of the tour. Maybe in 1975.

The logo is a purple egg set at a cunning angle, containing a "modern" rendering of the letters "WTA," and featuring a little yellow circle that could never be mistaken for a tennis ball. Why, even as I write this, the design is being ripped off by an envious enterprise.

What were they thinking?

2 comments:

Sunny nine said...

I never know what the WTA is thinking.

Diane said...

Well said.